Because the primary medium for eCommerce stores to market is online, being competitive can be tough. Not only do have to go against huge marketing budgets but also teams with a lot more resources than you. However, with the right strategy, you can not only compete, but strive ahead to locking down more sales. Here’s how:
Focus On Branding
Before you can start getting your name out there online, one of the first steps you need to take is with assessing your brand and seeing if it conveys what it needs to for others. While this might sound like overkill, you’d be surprised the number of business owners that missed the mark due to being stubborn over poor branding they developed. And while it might be tough to admit, coming up with a quality brand is tough, and should be left to those that have the most expertise over it.
Branding is a mix of half-storytelling, half science. In fact, color increases brand recognition by 80 percent, which goes to show how much that chemistry influences what we think of a logo or branding kit. Take your time in assessing the overall personality and image you’re trying to convey with your brand, as this is one aspect you want to get right. After all, your brand is going to be the primary foundation to why people gravitate towards you or not, and is something you should have a gut feeling of being right in putting out to the entire world before anything else.
Once you’ve established who you are as a brand, it’s time to get social with both your customers and other brands. Although you may have had some experience with social, utilizing it as a business is a completely different ball game. Because when it comes to garnering customers, the name of the game is engagement, which takes quite a bit of legwork and effort.
With engagement, the biggest things you need to worry about is heightening how much more you’re on social- both in regards to posting as well as liking and commenting on other people’s work. Furthermore, this also deals with setting campaigns, which will utilize strategies like content calendars and hashtags. Concepts that might seem like overkill actually provide real results. For example, as noted by Sprout Social, adding a hashtag on Instagram increases engagement by 12.6 percent, and while practices like this weren’t as prevalent in your personal use, they’re crucial as a business. Truly dive into how you can be more social on social media with your business, as this is one element you don’t want to miss.
SEO Is A Must
Another important digital marketing aspect you should learn to get the hang of is SEO. Although most of us consider SEO something that’s somewhat complicated in regards to gaming search engines, the practice is simpler than you might assume. As noted by Search Engine Journal, with 93 percent of online experiences beginning with search, this is an obvious choice to tackle in regards to audience size, however, will require quite a bit of intuition.
With SEO, the big thing you need to worry about is how niche your business is, as well as how people will find it during a search. For example, if I’m an eCommerce store that specializes in used men’s wear, then highlighting on brands like “used Polo shirts” or “used Brook’s Brother” could be good specialties to explore. The more creative you can get with the specialty, the better, as that’s one of the most crucial elements to getting a solid lead on SEO for growth and development.
Content Is Still King
Finally, although it might be something you’ve heard a hundred times before, content, by far, remains king for many marketers. Yes, even for eCommerce having a great lookbook on your blog or consistently producing things for social is going to be crucial to your future success. And as someone that sells products, the visual nature of the industry lends itself to you gaining much more out of your efforts long-term.
Create a calendar of the type of content you’re looking to produce, especially how it ties into your capacity. The more visual content you can produce, the better because as noted by the Content Marketing Institute, with the average median time someone spends on a blog is 37 seconds, which goes to show where visuals can win. Try to focus on making a wide variation of what you can bring on to your content, as this will be a crucial element to producing consistently.
What are you most excited about in increasing your digital presence? Comment with your answers below!