marketing

4 Tips For Creating A Great Digital Presence For Your eCommerce Store

Because the primary medium for eCommerce stores to market is online, being competitive can be tough. Not only do have to go against huge marketing budgets but also teams with a lot more resources than you. However, with the right strategy, you can not only compete, but strive ahead to locking down more sales. Here’s how:

 

Focus On Branding

 

Before you can start getting your name out there online, one of the first steps you need to take is with assessing your brand and seeing if it conveys what it needs to for others. While this might sound like overkill, you’d be surprised the number of business owners that missed the mark due to being stubborn over poor branding they developed. And while it might be tough to admit, coming up with a quality brand is tough, and should be left to those that have the most expertise over it.

 

Branding is a mix of half-storytelling, half science. In fact, color increases brand recognition by 80 percent, which goes to show how much that chemistry influences what we think of a logo or branding kit. Take your time in assessing the overall personality and image you’re trying to convey with your brand, as this is one aspect you want to get right. After all, your brand is going to be the primary foundation to why people gravitate towards you or not, and is something you should have a gut feeling of being right in putting out to the entire world before anything else.

 

Get Social

 

Once you’ve established who you are as a brand, it’s time to get social with both your customers and other brands. Although you may have had some experience with social, utilizing it as a business is a completely different ball game. Because when it comes to garnering customers, the name of the game is engagement, which takes quite a bit of legwork and effort.

 

With engagement, the biggest things you need to worry about is heightening how much more you’re on social- both in regards to posting as well as liking and commenting on other people’s work. Furthermore, this also deals with setting campaigns, which will utilize strategies like content calendars and hashtags. Concepts that might seem like overkill actually provide real results. For example, as noted by Sprout Social, adding a hashtag on Instagram increases engagement by 12.6 percent, and while practices like this weren’t as prevalent in your personal use, they’re crucial as a business. Truly dive into how you can be more social on social media with your business, as this is one element you don’t want to miss.

 

SEO Is A Must

 

Another important digital marketing aspect you should learn to get the hang of is SEO. Although most of us consider SEO something that’s somewhat complicated in regards to gaming search engines, the practice is simpler than you might assume. As noted by Search Engine Journal, with 93 percent of online experiences beginning with search, this is an obvious choice to tackle in regards to audience size, however, will require quite a bit of intuition.

 

With SEO, the big thing you need to worry about is how niche your business is, as well as how people will find it during a search. For example, if I’m an eCommerce store that specializes in used men’s wear, then highlighting on brands like “used Polo shirts” or “used Brook’s Brother” could be good specialties to explore. The more creative you can get with the specialty, the better, as that’s one of the most crucial elements to getting a solid lead on SEO for growth and development.

 

Content Is Still King

 

Finally, although it might be something you’ve heard a hundred times before, content, by far, remains king for many marketers. Yes, even for eCommerce having a great lookbook on your blog or consistently producing things for social is going to be crucial to your future success. And as someone that sells products, the visual nature of the industry lends itself to you gaining much more out of your efforts long-term.

 

Create a calendar of the type of content you’re looking to produce, especially how it ties into your capacity. The more visual content you can produce, the better because as noted by the Content Marketing Institute, with the average median time someone spends on a blog is 37 seconds, which goes to show where visuals can win. Try to focus on making a wide variation of what you can bring on to your content, as this will be a crucial element to producing consistently.

 

What are you most excited about in increasing your digital presence? Comment with your answers below!

Showcase Your Hats With Hat Display Fixtures

This article will discuss five major ways on how to exhibit your hats and caps properly promising that you trade your hats in no time. There are a variety of factors that one needs to regard in arranging the area of the inner retail space, especially if the present space is not large to start with. Getting the right cap displays and determining the right position for these hat display fixtures will one way or another affect the success of your cap business.

Easy Access to customers. It can be really convenient for your customers if your custom cap display fixtures could be easily seen. Cap display stands should be in a location where clients often move past. Precise positioning of your exhibit racks is one of the key strategies in pulling up your margins. In doing so, these are likely to make your caps or hats be rather prominent if they are placed in cap display stands and can be easily tried on by the customer. Space management is often a challenge when it comes to determining the appropriate position for your display racks. Planning on where to place these racks is crucial. For you, as a merchandiser, you would certainly want to optimize budget and minimize other unwanted costs. These racks need to be strategically placed in areas and in a manner that they will not look crowded. Remember, the key here is to attract more customers. And crowded display racks are one big turn-off. They are so definitely not conducive to consumer spending.

Arrange the caps in accordance to the type of target clients. Hats can be fairly lined up according to age, gender, application, whether these are for activities or for fashion. Kids hats presented in custom hat fixtures can be grouped together in an area near by the kids’ dresses.

Place a mirror near these cap display stands. The clients would wish to see their reflection and confirm if the cap suits them and include a cap or more to their purchase. The mirror could be placed on top of your display racks, ideally in the centre or depending upon your creative taste when it comes to arranging products on shelves and racks.

Discounts. Placing a sign displaying discounts on hat display fixtures is still effective in drawing customer’s interest. Discounts one way or another dictate the way the customer behaves. While these discount tags are strategically placed on your custom hat fixtures, they are going to be so favorable for spending and that customers might want to add these hats in their purchase

Put posters of celebrities near custom hat fixtures. This is the merchandising strategy that can be translated to greater market returns of profit margins. This is to retain a long lasting memory to the client as soon as they purchase the hats exhibited on your racks. This is what you call receptivity. Posters improve your product line. Anything which goes with a pleasurable and efficient representation of something like a famous celebrity donning the exact same brand exhibited on your racks can make the product more appealing.

The Right Choice Of Color For Your Collaterals

The right colors do make a difference not only in your merchandise but on your marketing collaterals as well. Color gives your brochure printing for one, the look of elegance and value. While the wrong color can make it look unappealing and tacky, too much or too little of it can make your marketing brochures definitely look cheap.

Studies have shown time and again that the human eye is conditioned to recognize colors that look like they do not belong in the group. So if you want your brochure printing collateral to be effective, a more subdued palette would work better than a flashier one. In addition, you must be able to provide one that reflects your core brand. This means that if you are into children?s items for example, marketing brochures that have pastel colors in it will indeed appeal to the younger audience and of course, to their parents.

Although it is better to know the importance of your choice of colors, it is another story to choose and use shades to your advantage. To have the best colors in your marketing brochures to emphasize your brand is vital if you want to be effective. Here are a few suggestions then to turn what you know into definite actions that would make your palette more effective than ever:

Determine your choice according to your brand.

The color menu of your choice reflects your brand identity. And it is not something that you can have right away. The best way to go about it is to have repeated rounds of testing in your brochure printing to ensure that you have the most appropriate palette that will work for your image. If you are a traditional company then subdued color backgrounds and silhouette shots of your stuff can do very well in featuring them in your brochures and catalog printing. On the other hand, a much younger competitor may use a color design that exudes an edgier and hip look in their background and photos.

It should be consistent with your message.

Do not be tempted to use color just because you know for a fact that it makes your collaterals look more attractive. It is one thing to choose your colors; and it is another to adhere to the principle even if your choice does not add to your collaterals? effectiveness. This just means that you cannot choose your color on a whim. If it does not emphasize your message, do not use your color. And if it makes your products fade instead of stand out, definitely, you should select another palette. The key is to establish your shades with the main purpose of your collaterals in mind ? to sell.

The importance of white space.

?White space? is crucial in directing the eye flow in your marketing brochures. The element ensures that each of your products gets its fair share of attention. The ideal balance to your marketing collaterals is to have strong content along with a great design and graphics. When you break up your information into small chunks, you allow your readers to easily digest and understand what you are trying to say. How you position your graphics is as important as the way you write your copy. Do not put too much and too many that your readers would have a hard time getting to your message.

Using your colors effectively can keep your brochure printing consistent and fresh. Your choice of palette ensures that you provide a brand identity that your readers will be able to connect with, and at the same time, provide them with something that they would feel excited every time they see your collaterals.

Coffee Mugs As Event Promo Items

All year round, many companies have certain events or occasions that they observe. During such events, companies like to take advantage and reward their employees or gift their clients with promotional items. Coffee is one of those beverages that many people cannot do without and is very popular in workplaces and at home. Because coffee is very popular, coffee mugs are widely used and this makes them one of the most ideal items for promotional campaigns.

Coffee mugs can be used very effectively for promotion at events because of their versatility and durability. Coffee mugs are a great way to add color to your event and advertise your business and you can give them to your vendors in conferences, trade-shows and are promotional items that can be designed very quickly unlike other items. The advantage of promoting with coffee mugs is that this is a promotional item that will keep your company logo in front of your clients for a whole day every day of the working week.

Mugs are handy and functional and apart from the fact that they are used everyday, they are items that can easily be transported from place to place conveniently. Thus using them as event promo items is a great idea because of the above factors. They also come in a wide range of shapes and sizes and this makes them very suitable for any promotional event that a company might want to host. A company can use giveaway promotional coffee mugs to observe a specific occasion so that the guests will recall the event and the affiliation with the company will result in business for the company.

Giving away mugs at company event promos such as tradeshows, product launches, company corporate events and exhibitions is a great way to build a brand image. Such giveaway gifts will always create a positive impression in the minds of clients. This always gives any company leverage with present and future clients. While the cost of such promotional campaigns should never be a factor, they are actually not expensive and the fact that they are cost effective makes them much more viable for use in advertising and marketing a company.

Companies can take advantage of the wholesale prices available to purchase coffee mugs in bulk and cut costs further. This is because the cost of purchasing the coffee mugs and having them customized largely depends on the number of mugs you order, the quantity and how many colors you will use to get the coffee mugs customized to your liking. What is important is that you will not lack a price that fits your budget and whether you go for the more expensive brands or the cheaper brands, coffee mugs will serve you well as event promo items.

When you giveaway mugs at event promos, they serve as a symbolic souvenir of something precious that will not just be kept away after being it has been received as a gift. Instead it will go ahead and give your company lots of publicity and this will gradually but steadily build you’re the image of your brand because a coffee mug is an item that has to be used quite regularly. With your company name and logo on the coffee mug, when a customer picks it up at the event promo, it is not the end of acquaintances. It is in effect the beginning of a mutually beneficial business relationship that will last a long time because anytime the customer thinks about a business that you are engaged in, they will first think of you because the coffee mug is always in front of them.

The Power of Social Media Marketing

Social networking sites like Facebook and Twitter are still relatively new. While they seem to have been around forever owing to how simply ubiquitous they are today, they have in fact only been around for the last few years when you actually think about it. While they have found a very important place in our every day lives though, it seems that many people still aren’t really sure what they are, and many people aren’t really sure how to use them. This is more true for businesses and brands than any one else – here you have an incredibly powerful tool that you can use to reach and communicate with millions of people, and very few businesses are effectively using social media marketing. Here then we will look at why social media marketing is so powerful and how it can be used more effectively for companies.

For many organizations the number on way to promote themselves online is through SEO. Of course this has a great value as most people will still find what they are looking for online by going to Google and simply typing in a keyword. If your site comes up first? Well then that’s where they are going to go and you will likely reap the business.

However at the same time social media marketing fulfills a slightly different niche. You see to find something on Google you have to be looking for it, and even then you have to decide between a lot of competition. What social media marketing mimics however is word of mouth – allowing people to ‘spread the word’ on a good product or service through ‘liking’, ‘sharing’, ‘retweeting’ or whatever else, and to then let their friends know about it.

Many people in fact will check Facebook and Twitter before they go on Google. And often they won’t go on Google at all because they’re not looking for. They go online to use Facebook because of the powerful social draw it holds. This same power of sociability means that when their friends posts a link to a viral advert and seems to like it, or invites them to a group, they are far more likely to check it out or to join up. That then means that although they previously knew nothing about the company, they are willing to accept the advertizing and they have already seemingly received a recommendation for it by a friend.

And if that person then comments or makes a mention of something then they are very likely to share it as well. This then means that social network marketing has very much a snowball effect – the more people see your marketing efforts, the more it gets shared and the more other people see it. This gains momentum until the point where you are no longer doing any work to promote your item and it is still growing in recognition. This then is one of the strongest ways to strengthen your brand.

And this is more relevant now than ever with Google updates being designed to show rankings based less on keywords and more on recognizable brands, social data and real world cues. As Mark Zuckerberg predicted it seems the whole net is going global and its crucial to keep up.